Beyond Persuasion and Timing: Utilizing Personality Research to Augment Major Gift Fundraising Strategy
For Major Gift Officers (MGOs), the best way to plan for gift requests is to know their donors. But to move beyond gift capacities, MGOs need to establish more meaningful relationships between donors and organizations. MGOs would do well to observe their donor’s natural personality type using broadly accepted assessment tools such as DiSC®, often used for discerning behavioral differences. In this piece, we break down the major personality types and look at how MGOs can use this understanding to facilitate deeper, more lasting partnerships.